The factors of pest analysis marketing essay

As well as having access to a large consumer following it must be noted that there is a strong backing from the UK government.

The results can then be used to take advantage of opportunities and to make contingency plans for threats when preparing business and strategic plans. Disadvantages of PEEST Due to the nature of this method it is apparent that it can be difficult to keep up with the ever changing and evolving society.

FY was another record year for the MDD Group — a feat considering the challenging economic conditions. Furthermore, companies may change various management strategies to adapt to these social trends such as recruiting older workers.

The political heading of the analysis refers to any governmental directives that would effect or have an impact on the business. These factors can affect how a company operates, its costs, and the demand for its products. The event of May that hit the headlines was the issue of the Icelandic volcanic ash cloud that prevented flights from going ahead and left many passengers stranded.

The acronym originally consisted of Political, Economic, Social, and Technological and in the late 21st century came the addition of the second E, environmental.

Another advantage is the development of business goals and the strategies for achieving them.

SWOT and PEST analysis Essay Sample

This is also combined with the presence of data integration, the qualitative and quantitative resources will be easily accessible and used when assessing the four components of the analysis. There are also plans in the pipeline to set up a Scholarship Fund to look into the educational needs of deserving students from primary and secondary schools all over Malaysia.

The industry ended the year on a positive note as output picked up by year-end. Some economies picked up earlier, particularly those within the Asian region; proving themselves to be more resilient to the downturn than initially feared.

It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services. Economic factors include the exchange rates, GDP rates, interest rates and so on.

Pest Analysis Essay

These are all indicators of how the government is using their reforms and implementing their goals. For example, a company which has borrowed heavily will need to focus more on the economic factors especially interest rates.

Exchange rates affect the costs of exporting goods and the supply and price of imported goods in an economy.

Other factors for the various offshoots include: Founded in March the ethos of the airline has always been to establish a high level of customer service and maintain the elegant, quintessentially British design.

This reduction of waste also translates into a more efficient way of conserving energy, and will form the basis for company commitment to environmental conservation and responsible manufacturing. This allows for easy use and application by managers when holding brainstorming sessions.

Strengths that have arisen for the company in recent years include becoming the sole airline occupant of the recently built Heathrow Terminal 5 this was a key opportunity for the business as Heathrow hosts the largest amount of flights within Europe today. Being a fast growing organization with far-flung operational centre, multiple product lines and distribution channels, MDD have upgraded its IT implementation systems, in order to shorten decision making time and ensure better and more accurate decisions.

This can be seen from the acceptance of new runways to be built despite petitions vying against that decision. Legal factors include discrimination law, consumer law, antitrust law, employment law, and health and safety law. These threats cannot be avoided but necessary plans need to be put into place.PEST analysis A PEST analysis is used to identify the external forces affecting an is a simple analysis of an organisation’s Political, Economical, Social and Technological environment.

A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis. SWOT and PEST analysis Essay Sample.

Within the marketing management sector of a business the importance of strategic planning is paramount. There are two main situational analysis techniques that are used within the industry to. PEST analysis (‘Political, Economic, Social and Technological analysis”’) describes a framework of macro-environmental factors used in the environmental scanning component of strategic management.

PEST Analysis We carry out a PEST analysis to examine political, economic, social and technological factors on our business and we can use our findings to take advantage of opportunities that may arise and also be prepared to.

PEST analysis is a market analysis tool that takes external factors that can affect a business into account (read also a more descriptive PEST analysis definition).

Here is a summation of these major factors.

PEST analysis Essay Sample

MAMEE-DOUBLE DECKER (M) SDN BHD ANALYSIS OF THE MARKETING PROGRAMMES A) PEST ANALYSIS PEST analysis is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations.

In analyzing the macro-environment, it is important to identify the factors .

The factors of pest analysis marketing essay
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