This can also be filled using representatives near digital shops like Reliance Digital, MobileStore,etc. Syndicate resources of secondary data include surveys which may be periodic surveys, panel surveys, shared surveys or maybe psychographics and lifestyles related will be able to provide a good insight.
This research also aims on the marketing strategy of the smartphone companies to influence the buying behavior of customer. But why people buy expensive smartphones? Customers who possess a Feature Phone not a Smartphone iii.
Secondary data collection After that Secondary data collection will be done in which some surveys which have been conducted earlier regarding the same topic will looked upon. Customers who do not possess a Phone ii. The reason that urge or motivate people to purchase gadgets is to help themselves to be up to date.
And how they impact the customer buying decision? Then a Literature review is done related to different researches already done in this field. The second implication is that Brand Equity must be studied further taking into account cross-country and cross-cultural effects into account so that new insights about Brand Equity can be used in future.
Do you own a Smartphone? Social factors such as family, groups, roles and status and personal factors such as age, occupation, lifestyle, personality and self-concept are those characteristics that could influence the buyer behavior in making final decision.
Different consumers have different characteristics in their life that also influences their buying behavior. The atmosphere should be very informal so that the participants freely express their opinions and the insights obtained could be tested on a larger scale in the questionnaire.
As Smartphones are becoming an integral part of our life and we cannot imagine a day without them, this effort is being made in order to find out the tangible and intangible factors affecting the purchasing decision of the consumer.
Marketers may agree that they should take a broad and long term view of marketing decisions for a brand, but in what way may not be obvious.
Here the discounts are offered in two ways one in absolute terms i.
If the Attractiveness of any sector increases, it will increase the Number of competitors involved which as a result will decrease the market share of various players and then they will be forced to decrease the Price of their products in order to remain competitive which will drive their profits down.
The case is repeated in case of both low and high discounts. This is also because of shifting customer base from feature phones to smartphones in India.
As market share of competitors decrease, Competition between them will increase which will force down their risk taking ability and as a result decrease the level of technology they are using in their products, this will result in decrease in their Quality. What are the effects of cost and featuers of smartphones while purchasing it?
Customers who have earlier purchased low segment smartphones and are price sensitive From these interviews, customer perceptions and their implicit interests can be tapped. What is the efect of the brand on the consumer while purchasing a smartphone?
The first is that Marketing managers should always try to focus on Brand Loyalty which always acts as one of the important factors contributing towards Brand Equity. Other stakeholders may involve price, features offered by the smartphone, its brand equity and brand awareness.
Some observation studies can also be done to gauge the interests of people while identifying with products.This free Marketing essay on Research proposal: Study on Consumer Behavior towards Smartphones in India is perfect for Marketing students to use as an example. Factors Influencing Consumer Behavior of Smartphone Users Bishal Nagarkoti Degree Thesis Identification number: Author: Bishal Nagarkoti Title: Factors Influencing Consumer Behavior of Smartphone Users Supervisor (Arcada): Sveinn Eldon etc could be several factors that a consumer may think before buying a Smartphone.
The Impact of Brand Image on Consumer Behavior: A Literature Review Yi Zhang Department of Marketing, Management School, Jinan University, Guangzhou, China Email: [email protected] Received 20 December ; accepted 8 January ; published 16 January I hereby declare that this Project Report entitled “Study of Consumer buying Behaviour Towards Smart Phone” in the partial fulfilment of the requirement of Post Graduate Diploma of Business Management (PGDM) of Dr.
Gaur Hari Singhania Institute of Management & Research is based on primary & secondary data collected by me from 5/5(1).
Customer behaviour study is based on consumer buying behavior, with the customer playing the three distinct roles of user, payer and buyer. Relationship marketing is an influential asset for customer behaviour analysis as it has a dedication interest in the re-discovery of the true meaning of marketing through the re-affirmation of the importance /5(6).
The Impact of Factors Influencing the Buying Behaviour on the Thesis submitted to D.Y. Patil University, Navi Mumbai Department of Business Management In partial fulfilment of the requirements For the award of the Degree of CHAPTER 5 - CONSUMER BEHAVIOUR.Download